Marketing systems for B2B and B2G leaders in the Gulf.
10+ years building marketing functions across UAE and Saudi Arabia. Head of Marketing at Taaeen. Founder & CEO of Taswiqya.
/images/portfolio/hero-portrait.webpLead a 10-person team across creative, digital, and CRM. Built six sub-brands. Drive lead-gen and event ROI.
Scaled LinkedIn 5K → 126K (2,420% organic). Won Best Booth at ATD ME. Implemented Zoho CRM across sales and marketing.
150+ campaign assets and digital deliverables. Designed and built the company website.
Brand assets, campaigns, and event marketing for retail and corporate clients across Saudi Arabia.
/images/portfolio/brand-ecosystem-hero.webp/images/portfolio/sub-brands/impact-plus.webp/images/portfolio/sub-brands/skills-plus.webp/images/portfolio/sub-brands/tfs-plus.webp/images/portfolio/sub-brands/setup-plus.webp/images/portfolio/sub-brands/evento.webp/images/portfolio/sub-brands/ai-plus.webp/images/portfolio/brand-ecosystem.webpBuilt the full brand architecture for Taaeen Group across UAE and KSA. Each sub-brand got its own positioning while sharing the parent spine. 5 sites launched, 16 lead sources connected.
/images/portfolio/linkedin-growth.webp24-month organic growth with zero paid promotion. Three content pillars, employee activation across 10 team members, weekly testing cadence, weighted-attention measurement.
/images/portfolio/websites.webptfsplus.ae (financial advisory), setupplus.ae (business formation with cost calculator), AI+ services site, Taaeen Group corporate site, Skills+ certification platform. All integrated with CRM, Meta and LinkedIn pixels.
/images/portfolio/crm-zoho.webpFull Zoho CRM rollout for Taaeen Group. Connected Meta Ads, LinkedIn Ads, and both websites into a single pipeline. Automated lead routing by service interest, CEO dashboards for real-time tracking.
/images/portfolio/marketing-ops.webpBuilt marketing operations from scratch: department structure, content calendars, reporting frameworks, SOPs. Network of 33 freelancers, 12-month content calendars across 4 brands, monthly CEO reporting.
/images/portfolio/events/event-cipd-gala.webpMain Sponsor · 2,400 attendees
/images/portfolio/events/event-atd.webp6,200 attendees · Best Social Media Award
/images/portfolio/events/event-cips-cipd.webpTwin events · 900 attendees · Solo execution
/images/portfolio/events/event-women-day.webp250 attendees · Abu Dhabi
/images/portfolio/events/event-bank.webpCorporate event · KSA
/images/portfolio/events/event-cipd-grad.webpCertification ceremony
/images/portfolio/events/event-leading-change.webpLeadership event
/images/portfolio/events/event-gov-ceremony.webpGovernment event
/images/portfolio/events/event-gov-workshop.webpGovernment workshop
/images/portfolio/taswiqya/bahha.webp500K+ reach · 370+ daily orders
/images/portfolio/taswiqya/autoauc.webpBrand + site + launch in 6 weeks
/images/portfolio/taswiqya/albassam-schools.webp+40% traffic · +30% registrations
/images/portfolio/taswiqya/farhat.webp1,000 seats sold in 14 days
/images/portfolio/taswiqya/henedy.webpCreative direction · Event coverage
/images/portfolio/taswiqya/overhaul.webp+40% engagement · 20K monthly reach
/images/portfolio/taswiqya/aziz-masr.webpBrand identity · Social launch
/images/portfolio/taswiqya/waslah.webpSocial creative · App download drive
/images/portfolio/taswiqya/future-gate.webpBrand storytelling · Project showcase
/images/portfolio/taswiqya/logistics.webpMulti-brand campaigns
Competing against regional and international brands many times our size.
Recognized among the leading marketing voices in the region.
End-to-end booth marketing earned Taaeen the award.
From 5,200 to 126,000+ in 24 months. Zero paid.
Strategy advisory, marketing department setup, speaking, and senior-level engagements. Direct access, scoped tightly.
End-to-end marketing run by my team at Taswiqya. 9 service lines. UAE & KSA. Strategy by me, execution at enterprise scale.
If you've read this far, you're probably evaluating something. Book a call and let's see if there's a fit.