Anas Elshora.
I build marketing systems. Not campaigns
Over 10+ years, I've led marketing functions across the UAE and Saudi Arabia — in government, enterprise, startups, and now scaling agencies. I've worked with 50+ brands, led teams of 10+, and built everything from zero.
Most organizations confuse activity with strategy. They measure vanity metrics and call it progress. I measure marketing against business outcomes.
READ THE FULL MANIFESTO
Milestones worth framing.
A curated list of moments — awards, scale, and recognition.
- 2024Award
Best Booth — ATD Middle East 2024
End-to-end booth marketing earned Taaeen the Best Booth award at the biggest HR event in the region.
- 2024Growth Milestone
Crossed 126K LinkedIn Followers — Organically
Scaled Taaeen's LinkedIn from 5,200 to 126,000+ in 24 months with zero paid promotion. 2,420% growth.
- 2025Recognition
LinkedIn Top Voices — Marketing · MENA
Recognized among the leading marketing voices in the MENA region on LinkedIn.
- 2025Product
Launched 4 Sub-brands Under Taaeen
Built Impact+, Skills+, TFS+, Setup+ — each with full positioning, identity, and go-to-market.
- 2025Event
CIPD Gala 2025 — Full Production
Led end-to-end production for the headline UAE HR gala. 1,000+ attendees. 100% capacity filled.
- 2025Agency
Founded Taswiqya
Launched a full-service GCC marketing agency. 9 service lines. 16+ clients within the first year.
A decade of building
Cairo to Riyadh to Abu Dhabi. Designer to strategist to head of marketing.
- Lead 10-member team across creative, digital & CRM
- Execute full-funnel strategy for consulting firm
- Founded 4 Taaeen sub-brands: Impact+, Skills+, TFS+, Setup+
- Scaled LinkedIn 5K → 126K (2,420% growth)
- Led award-winning booth at ATD Middle East 2024
- Implemented Zoho CRM across sales & marketing
- Created 150+ campaign visuals and digital assets
- Designed & developed company WordPress website
- Brand assets and content calendars for retail & corporate
- Government & private sector campaigns across KSA
Skills Matrix
Certifications · 16
- Content Marketing Foundations · LinkedIn
- Create a Brand Strategy · LinkedIn
- B2B Marketing Strategy · LinkedIn
- Marketing Leadership · LinkedIn
- Project Management Foundations · LinkedIn
- How to Write a Marketing Plan · LinkedIn
- Be the Manager People Won't Leave · LinkedIn
- Leading a Marketing Team · LinkedIn
- Unlock Your Team's Creativity · LinkedIn
- Google Digital Marketing · Google
- Google Ads — Display & Search · Google
- HubSpot Social Media Marketing · HubSpot
- Snapchat Ads Manager · Snapchat
- Business Management · Longevity Business School 2020
Four steps. No shortcuts
Every engagement — strategic or executional — moves through the same discipline.
Listen & Learn
Meet stakeholders. Audit everything. Understand the business before touching the marketing.
Diagnose & Prioritize
Identify real gaps. Build a hypothesis. Separate what's urgent from what's important.
Build & Execute
Clear plan. Clear metrics. Right people in right roles. Systems over one-off campaigns.
Measure & Scale
Track results against business outcomes. Iterate fast. Scale what works. Kill what doesn't.
Take it offline
CV for HR systems. Portfolio for the full story. Or just book a 30-minute call.
Full CV — ATS Optimized
10+ years of experience, achievements, certifications, and skills — formatted for both HR systems and executive review.
Work Portfolio
Selected campaigns, brand projects, event work, and case studies — with context, approach, and results for each project.
Prefer a live conversation?
Book a 30-minute intro call. No agenda. Just a conversation to see if there's a fit.
30 minutes. No agenda.
A conversation to see if there's a fit. Whether it's strategy, speaking, or Taswiqya — we'll figure it out together.