Albassam Schools — Brand & Web Refresh

Albassam Schools is one of the established names in Saudi private education. The brand had been running for years on a fragmented identity — different logos across campuses, inconsistent messaging across digital and print, and a website that hadn't been touched in a long time. Parents in Saudi Arabia in 2024 are evaluating schools on screens before they ever visit.

We started with a full Brand Book — logo system, color palette, typography, and the rules that hold them together. Then redesigned the website around the Saudi parent's actual journey: program comparison, fee transparency, application path, and on-page chat. Bilingual delivery, with Arabic as the primary read direction.

Throughout, we generated new educational and promotional content — class spotlights, teacher introductions, campus visuals — to give the new identity something real to dress.

40% increase in website traffic in the months after launch. 30% growth in online registration requests — the metric the school's leadership cared about most. Unified visual identity across every touchpoint, from campus signage to social posts. The brand stopped looking like five schools and started looking like one institution.