Bahha El Asly — Egyptian Restaurant Launch
500K+ reach. 370+ daily orders. An authentic voice in a new market.
The Challenge
Bahha El Asly arrived in Abu Dhabi as a beloved Egyptian brand entering a UAE market with hundreds of competing F&B options. The challenge wasn't just visibility — it was translating Egyptian authenticity (dialect, humor, cultural cues) into a UAE digital strategy without diluting it.
Our Approach
We built a tailored social plan across Facebook, Instagram, and TikTok — three platforms because the audience splits across all of them in this market. Teaser-then-reveal launch sequence. Every caption, every voiceover in Egyptian dialect, with the kind of humor that earns shares, not just likes.
Production was visual: motion graphics videos for menu storytelling, product shots that felt like home cooking. Targeted ads ran in parallel with organic content, optimized weekly against engagement and order data from Talabat.
The Result
500K+ users reached across the launch and follow-up campaigns. 4,000+ active Instagram followers in the first months. 25% engagement rate above the F&B market average. And — what actually mattered — 170+ daily orders on Talabat alone, 370+ across all channels.
Authenticity didn't dilute. It scaled.
Want something similar for your organization?
A 30-minute call is usually enough to know if there's a fit.
Book a Call