Farhat & The Family — Two-Week Sellout

Production landed in our court two weeks before show night. Theatre booked, talent ready, but no marketing infrastructure built. The audience needed to be surfaced and converted in fourteen days, with the National Theatre at full capacity as the only acceptable result.

Day one: branded poster, key visuals, three-cut teaser video. Days two through five: teaser launch on Instagram, TikTok, and Snapchat — three platforms because the family audience splits across all of them. Days six through ten: paid acceleration with audience targeting around families, Egyptian community, and Abu Dhabi theatre-goers. Days eleven through fourteen: urgency content, sold-out countdown, conversion push.

Every piece of content had a single job: get one person to book one seat. We dropped anything that didn't move that needle.

1,000 seats. 100% sold out. The National Theatre full to the back row. 200K+ targeted users reached across the campaign. The post-show wrap-up content traveled organically because the audience was hand-picked and emotionally invested.

The shorter the window, the sharper the brief has to be. That was the lesson.